I started it’s not trash because I couldn’t find real Wood Furniture at a price I could afford. It felt like my options were one of two, something that cost $1 million or cheap particleboard crap. So I decided to make my own furniture. At heart, I’m a fixer and maker, It’s in my blood. Going back 4 generations, I have carpenters on both sides of my family. About a year into the business, I brought my parents on board to run a branch in Northern California. Today, we have three locations serving all of California. Together, we create about 70% of our products using recycled materials. We partner with green demolition companies to source most of our building supplies. The materials recovered from demolished homes, decks, and fences provide more than enough high-quality lumber and hardware to build just about anything. We see ourselves as conscientious capitalists pushing back against a world where “planned obsolescence” has become the norm. Instead of accepting that things are designed to break, we take discarded materials and rebuild them so they won’t break again. In doing so, we address a major part of the waste problem—one durable, reimagined piece at a time. Our favorite part is giving people access to unique, one-of-a-kind, structurally sound furniture at the same price they would have paid for cheaply made items destined for the landfill. We make it possible for everyday people to own quality pieces without the hefty price tag. We truly feel like the luckiest family in the world. We get to help save the planet by turning “trash” into beautiful, lasting furniture—and we get to make a great living doing what we love.